Marketing

Marketing Bukhtiyarova Anastasia

Marketing is the activity of promoting goods and services. Marketers research the characteristics and needs of potential customers in order to create the best offer on the market based on this data and bring the company more profit.

5 Apple Marketing Chips That Help You Sell More

Marketers no longer tried to convey that Apple is a manufacturer of iron machines that help people work. Now the main value of the company is people. "We believe that passionate people can change the world for the better," the entrepreneur said.

The anchor effect This is a technique that is used in sales. The seller tries to make a deal and calls the amount a little higher. So he "anchors", now the buyer will compare all the figures with this inflated cost. Later, the seller makes a discount, which greatly increases the effect.

Secrecy Apple likes to tease its own fans. Before the release of the new version of the iPhone, the company publishes a minimum of official information about its functions. Rumors in small portions seem to be deliberately leaked online a couple of months before the presentation. This creates a stir and fuels interest.

Everything can be touched Apple's physical stores are a separate marketing lever. All products on the shelves can be touched with your hands, used, logged into your mail and social media accounts. This creates trust, because people understand that the company is not trying to hide flaws..