Презентация

MINISTRY OF EDUCATION AND SCIENCE OF THE RUSSIAN FEDERATION Federal State Budgetary Educational Institution of Higher Professional Education "Russian University of Economics named after G.V. Plekhanova" MOSCOW INDUSTRIAL AND ECONOMIC COLLEGE Presentation In the discipline: «English language» \On the topic : "social networks : VK"

• Name: VKontakte. • Logo: blue background with white letter "VK". • Year of foundation: October 2006 • Founder: Pavel Durov Name and logo

• The project was launched by a St. Petersburg State University student By Pavel Durov. • The initial idea: to create an analog Facebook for Russian users. • The first users: students of St. Petersburg universities. • Rapid growth in popularity across the Russia and the CIS countries. A brief history of creation

• Communication: private messages, group chats, public pages. • Content: photos, music, videos, documents. • Games and applications: entertainment and additional features. • Advertising tools: advertising campaigns and promotions. Features and functionality

• A huge audience of active users. • Easy and convenient to use. • The possibility of free content placement. • Effective marketing tools for businesses. The positive sides

• Privacy and data protection issues. • Spreading spam and fraudulent schemes. • Opportunities for negative influence and misinformation. • Some limitations of free services The negative sides

• Improving the system of protection and combating cyber threats. • Development of new technologies for user interaction. • Active development of commercial opportunities. • Further expansion of the audience and international presence. Development trends and prospects

Final assessment • An important platform for communication and communication on the Russian Internet. • The potential for growth and innovation remains despite the challenges. • Remains in demand among a wide audience of all age categories Final assessment