Ads analysis Polina krasnogolovets D-41
story The Sport Life Fitness Club ad campaign shows how aquatic exercises can complement a person’s lifestyle more than any other fitness routine out there. It reads, “Water fits you.” This statement is highlighted by images of obese individuals who are slim and toned beneath the water with bulging bellies from above.
analysis Both pictures are totally blue-colored. Despite the cold ‘vibes’ caught by our minds, we usually associate blue color with clearance, freedom and calmness. Just like water or fresh air are. The composition is symmetrical and simple, but the ads look saturated and complicated because of the deep and realistic graphics and high-resolution. That really makes the viewers peer the pictures.
